Denim guide

Denim guide

A unique canvas

  • Return to authenticity with our 100% cotton canvas

    The 100% cotton canvas develops a subtle patina over time (natural discolorations, personalized creases, etc.). It offers a raw, vintage effect, perfect for a classic or workwear style.

    The advantages of 100% cotton vs. jeans with elastane:

    → More resistant over time

    → Does not deform, does not relax

    → More breathable

  • A 14 oz canvas that is as comfortable as it is durable

    The "oz" in jeans stands for ounces per square yard, which indicates the weight of the denim. The higher the number, the thicker and sturdier the fabric.

    → Our 14 oz is thick, durable, but also flexible so it's comfortable

    → It adapts over time and ages very well

    → Perfect for all seasons: thick for winter and breathable for summer

  • Ever more responsible manufacturing

    → A 100% cotton canvas certified Better Cotton
    → Made in Türkiye, from suppliers audited and certified annually
    → -17% of kg of carbon emitted compared to a mirror product* on the market

    *The average mirror product is very similar to the product studied: it is made of the same materials, weighs the same, but it is produced in major textile-producing countries.
Three signature cuts

Leo, fitted cut

→ Slightly tapered fitted cut

→ Mid-rise waist

→ Standard length

→ 100% cotton canvas

→ Better Cotton Certified

Joe, straight cut

→ Comfortable straight cut

→ Mid-rise waist

→ Standard length

→ 100% cotton canvas

→ Better Cotton Certified

Zac, carrot cutter

→ Loose, slightly tapered carrot cut

→ Mid-rise waist

→ Slightly shorter length

→ 100% cotton canvas

→ Better Cotton Certified

A carefully revisited wash

  • Raw wash

    Raw canvas with just a light water wash to soften the canvas.

  • Stone Wash

    Canvas washed with pumice stones to create a slight vintage distressed effect, with a light wash for comfort.

  • Double Stone Wash

    Canvas washed with pumice stones, then by natural enzymes for a worn and faded effect with less impact, with a light wash for comfort.

  • Bleach wash

    Canvas washed with diluted bleach, which fades the indigo for a very vintage and retro effect, with a light wash for comfort.
The art of taking care of your jeans

A well-maintained pair of jeans is a lasting companion, improving over time and developing a unique patina. Here are our essential tips for preserving their fabric, comfort, and style.

  • 1. Wash less to live better

    Your jeans don't need to be washed after every wear. On the contrary, spacing out washes helps preserve their color, shape, and the strength of their fabric. Washing them every 4 to 6 wears, barring any major accidents, is more than sufficient.

  • 2. Upside down

    Always wash your jeans inside out to protect their color and details (seams, fading, buttons). You can also close the buttons and/or zipper before washing.

  • 3. Cold and delicate wash

    Wash your jeans at a maximum of 30°C, ideally cold, with a mild detergent, without bleaching agents. Also, use a short, delicate cycle and absolutely avoid tumble drying, which weakens the fibers and distorts the jeans.

  • 4. Loose jeans

    After washing, restore its shape and let it dry flat or hanging. Never expose it to direct sunlight, as this could prematurely discolor the fabric.
Shirts guide

Shirts guide